Intial Client Meeting

I went to visit the client in town and was interested in unpacking the brief as well as our group's questions including branding strategy and how the relationship between NZ festival and the public is maintained during the off season. 

Luckily NZ festival has recently restructured its branding and are confident in that area. The two way dialogue in the festival's off season could, however, be looked at where necessary.

What was most pertinent about this meeting was the challenge Meg set for us to create a culture that believes in the value of art in life. The format that this takes has deliberately been left vague, where we will unpack and analyse this to see what will work best in our group of four, or as a collective.

Notes from the meeting

Research: NZF Website Analysis

HOME PAGE(S): interactive section to scroll through different types of entertainment - image gallery. Quotes from the media about the event. Lets you select shows based on type. "Spectacular, Theatre, Dance, Music, Visual Art and Film". Also has a chronological timeline to allow search by date.

SHOWS AND EVENTS: Can filter event based on "free, family, talks, on the road, collections or all." Short video showing images from the events - theatre, visual arts and dance. Also gives a brief bio about the shows  and lets viewers know the price of the events. For an event that is perceived to be expensive and "high end" there are a huge range of free events for many age groups. Much like a shopping cart you can add events to your "shortlist" which can act as an itinerary for the festival.

FESTIVAL INFO:  Ticket and booking information, online and other ways to book. List of all the venues involved in the NZF. Details about visiting Wellington - deals on around the city, eating and drinking, accommodation, transport and other events running at the same time.

FESTIVAL TV: Takes you to the youtube channel for NZF, currently only six videos on the channel - could be a possible area for expansion.

BLOG: When clicking on the blog tab you are directed to an independent page showcasing the NZF blog. It appears to get updated and maintained monthly, with a chronological timeline of posts that can be accessed by month.

OVERALL IMPRESSIONS: I enjoy the NZF layout and colour scheme in their branding. I find there website easy to navigate, professional and I could easily find the information I was looking for. What I believe could be missing  from their current site is an element of excitement or anticipation for the upcoming festival. Also all of the information on the site relates to last years festival which was held during February 2014. By July 2015 you would think there would be some build up for the next years festival. 

Natalie

Potential Questions For Client Meeting

- specifically explain what you desire
- why have you asked these questions you have asked (for younger generation appeal)
- why did you want to be involved with this paper?
- what is the appeal within a perfomance community on a large scale?

Regarding week 7 presentation
- what aesthetic do you want us to take? (colours, photos, illustrations)
-do you want us to remain sloe to your already established aesthetic, in regards to what you want?

29/7

Strategic Positioning Proposal

- should get to the heart of the problems that need to be solved

- collaboration of what was said and heard

- design leadership document

THE PROPOSAL

1. Background

     - definitions, context, opportunities

     - your point of difference

     - understanding of objective 

     - what can you extract from initial research?

     - definitions (literally)

2. Issues - from the prelim project assessment

     - from client and you

     - what do you understand are the main obstacles in tour clients problem/opportunity?

3. Response - approach or strategy

     - what is your strategy? (and does it address the issue?)

     - who is your target audience

4. Thought Leadership: your take on the project

     - what specific issues will we target and why?

     - what will our approach be to articulating and advancing our clients issues?

5. Scope - deliverables, descriptions of each

     - products, systems, services

BUDGET     FLOW CHART     TEAM MEMBERS (bio's, strong and well-rounded, relevant                                                                                      experience: projects, capabilities.)

Meet with client - 

     - decide what it is exactly that they need

     - begin to research/develop ideas relating to this in order to begin project development            for week 7

Team Photo

For next week

- Client research - provide context to future project

- write/outline roles on blog

- speaker series - decide who is going to what

-defining what we're achieving with the client/what we're going to do

- looking for ways to expand/look for bigger ideas

- start research project timeline

- meet with client 

In Class Questions

What does collaboration mean to our team?
- recognising each individual persons' skills or ideas and using them to mutually benefit the group
- respecting everyones opinion and contributions
coming to conclusions as a group not one individual

What are out expectations around grades?
- we all want to push ourselves and work hard to get the best grade possible from this assignment

What leaning do you want to get out the paper?
- good skills interacting with the client and the public in a professional and mature manner

What values do you bring to the project and how do these inform your practice?
- social, cultural, young/new fresh eyes to bring to the client

How do we harness differences in out leaning and working styles?
- Compromise. Communicate about your different working styles - allocate and delegate different jobs to suit peoples strengths.

Week 2 In Class Work

New Zealand Festival Team 1

Allocation of Roles

Leader - Helena - liason for our group, will interact with the client 

Recorder - Natalie

Facilitator/Creators - Laura and Tayla

We have decided that although we have technically assigned each of these roles to someone, there are no definite set roles in terms of only specifically only catering to that one role, we want to work as a team and help each other out as much as possible, therefore these roles will all definitely overlap throughout the process.