Wednesday, July 29, 2015

Research: NZF Website Analysis



HOME PAGE(S): interactive section to scroll through different types of entertainment - image gallery. Quotes from the media about the event. Lets you select shows based on type. "Spectacular, Theatre, Dance, Music, Visual Art and Film". Also has a chronological timeline to allow search by date.


SHOWS AND EVENTS: Can filter event based on "free, family, talks, on the road, collections or all." Short video showing images from the events - theatre, visual arts and dance. Also gives a brief bio about the shows  and lets viewers know the price of the events. For an event that is perceived to be expensive and "high end" there are a huge range of free events for many age groups. Much like a shopping cart you can add events to your "shortlist" which can act as an itinerary for the festival.


FESTIVAL INFO:  Ticket and booking information, online and other ways to book. List of all the venues involved in the NZF. Details about visiting Wellington - deals on around the city, eating and drinking, accommodation, transport and other events running at the same time.

FESTIVAL TV: Takes you to the youtube channel for NZF, currently only six videos on the channel - could be a possible area for expansion.

BLOG: When clicking on the blog tab you are directed to an independent page showcasing the NZF blog. It appears to get updated and maintained monthly, with a chronological timeline of posts that can be accessed by month.



OVERALL IMPRESSIONS: I enjoy the NZF layout and colour scheme in their branding. I find there website easy to navigate, professional and I could easily find the information I was looking for. What I believe could be missing  from their current site is an element of excitement or anticipation for the upcoming festival. Also all of the information on the site relates to last years festival which was held during February 2014. By July 2015 you would think there would be some build up for the next years festival. 

Natalie





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